Kenya Rugby League Federation (KRLF) has recently announced a significant partnership with leading sports betting company, Mozzart Bet, becoming their affiliate partner.
This collaboration aims to leverage the communication channels of Mozzart Bet to create unique links for the Federation and its affiliate clubs, facilitating wider local and global exposure for their sporting activities.
The agreement, set to run for one year, is expected to be mutually beneficial by expanding the audience and market reach for both parties involved. This partnership holds great importance for the Kenya Rugby League as it seeks to attract more fans, a vital component for the growth and success of the sport, especially during these crucial formative stages.
Expressing enthusiasm about the collaboration, Charles Cardovillis, KRLF Director – Commercial, stated, “It’s exciting times for rugby league in Kenya, and we are happy to have MOZZART BET coming on board as our affiliate partner. They have shown confidence in what we are trying to build in Kenya, and we are looking forward to a fruitful partnership. We urge more partners to join us to help realize the vast potentials and enrich the lives of young men and women on and off the playing fields.”
Sasa Krneta, Country Manager at MozzartBet Kenya Ltd, also expressed their excitement, saying, “We’re excited to welcome the Kenya Rugby League Federation as our esteemed affiliate partner, marking a significant milestone for MozzartBet and the thriving rugby league scene in Kenya. This partnership showcases our confidence in the Federation’s ambitious vision and the immense potential of rugby league in the country. Together, we anticipate a vibrant collaboration that expands the sport’s influence and empowers young individuals both on and off the field. Join us on this remarkable journey to unlock the possibilities of Kenyan rugby league.”
The ongoing KRL 2023 season, which commenced in April, continues to showcase thrilling matches in various categories, including the Men & Women Premiership and 2nd Division.
With this new partnership, the Kenya Rugby League aims to enhance its reach, engage more fans, and create a positive impact on the lives of young athletes. The collaboration between KRLF and MOZZART BET represents a promising step forward for the growth and development of rugby league in Kenya.